Live Love Laugh Lesson Essay Example For Students

Live Love Laugh Lesson Essay My room is a pigpen, messy and malodorous yet ah, back home again. 4. Symbolism ? Any enlightening words that intrigue to any of the faculties: sight, sound, taste, contact, or smell. Model: The dividers, when sky blue, are a quieted dark like an inauspicious day. The floor covering, when unblemished and delicate, looks progressively like an old winter snow heaped high on the e street. It is the ideal spot for heaping my clothing ? both spotless and grimy. My bed is my asylum, the sheets delicate like a puppys ear, and the pad comfortable like a cloud on a summers day. The air in the room helps me to remember the sea shore and the exercise center, despite the fact that m mother says, for the most part, it smells like the rec center. It has changed after some time, and it is a long way from spotless and composed, yet the spot fits me impeccably. 5. Punctuation ?Figure of discourse that legitimately addresses or addresses a theoretical quality, a nonhuman, or a person that is absent. Model: Carpet, you have lost your solace and neatness. I hear murmurs of wood floors coming to supplant you. 6. Metaphor ?Figure of discourse that utilizes embellishment for impact. Model: My father says he needs to acquire a piece of machinery to drive through the heaps of clothing on my floor. . Sound to word imitation ? Metaphor in which the sound of the word compares to its importance. Model: Shoving one more thing in my storage room and quickly shutting the entryway, I hear a few things go Crash! furthermore, remind myself not to open the entryway again for some tim e. 8. Similar sounding word usage ?Repetition of beginning consonant sounds. Model: I dread the form that might be showing itself in the smelly corners of my room. 9. Sound similarity ?Repetition of vowel sounds (short or long sounds) inside words. Model: Take note of the long e sound utilized in the accompanying lines. I close my eyes and imagine that I can't see the soil and residue glancing back at me. . Consonance-?Repetition of consonant sounds toward the finish of words. Model: I Just may have bugs in the mats. 1 . Modest representation of the truth ?Figure of discourse that causes something to appear to be less significant or genuine to accentuate the inverse. Model: It will just take me two seconds to tidy up my room. Rhyme_ a correspondence of sounds, happening commonly at the closures of words. Rhyme plot is portrayed using letters; for instance, ABA would demonstrate that the first and fourth lines rhyme with one another and the second and third lines rhyme e with one ano ther. Model: I should admit My room is a wreck 13. Musicality ?The stream or beat of a sonnet or a section; it very well may be moderate, quick, or exchanging, and it assists with making a mind-set. I should admit, My room is a wreck. Guardians and companions Would be alarmed If they perceived how quick I can push my shirts And the entirety of the soil Under the bed. I am no perfect oddity That is without a doubt. However, definitely, nobody has to know. Consider it an act, consider it a show. I Just close the entryway, Pretending everything is great And purposefully left Just so. 14. Free Verse-?A sort of verse that doesn't follow a particular rhyme plan or refrain rules. Model: See sonnet in Rhythm. See sonnet over 15. Refrain ?Division of lines in a sonnet.

Agency Problem Essay Example for Free

Office Problem Essay Money related Management (Agency issue) Prepared by: Sami Hassan Saeed Singabi August 2008 Introduction Economic science instructs us that because of their abstract needs, people have emotional inclinations, and thus extraordinary premium. Sporadically unique abstract interests offer ascent to irreconcilable circumstances between contracting accomplices. These irreconcilable circumstances may bring about turn, in one or the two gatherings undertaking activities that might be against the enthusiasm of the other contracting accomplice. The essential purpose behind the disparity of targets among supervisors and investors has been ascribed to division of possession (investors) and control (the board) in organizations. As an outcome, office issues or head operator clashes exist in the firm. Office hypothesis manages such issue. Organization hypothesis is worried about how these office issues influence the type of the agreement and how they can be limited, specifically, when contracting parties are differently educated (or unsure). Organization issue An issue emerging from an irreconcilable situation between principals, for example, financial specialists and operators representing them, for example, agents or supervisors. Organization issue alludes to an irreconcilable circumstance emerging between lenders, investors and the board as a result of contrasting objectives. It exists because of issues in corporate administration. A commonplace issue is that of senior administration of an organization, who are accused of maintaining the business in light of a legitimate concern for investors; pick rather to work to boost their own advantages. A basic model is the recruited anager who fills his pockets at investors costs. For instance, an organization issue exists when the board and investors have clashing thoughts on how the organization ought to be run. Office issues that emerge in an enterprise have pained financial specialists for quite a while. There are various instruments that have been utilized to attempt to decrease these offic e issues. A significant number of these components attempt to interface the administrators remuneration to the presentation of the firm. Common models incorporate execution shares, limited stock awards, and official investment opportunities. This paper is an observational investigation of whether the utilization of official investment opportunities has in actuality decreased the organization issues among administrators and investors. In this thesis, two distinctive testing strategies are utilized to address the organization issue decrease issue. One procedure takes a gander at some noteworthy occasion, for example, a merger or divestiture to check whether an officials holding of investment opportunities influence what choices are made. For instance, do bigger possessions of investment opportunities inspire directors to take on more dangerous speculations? By expanding the danger of the firm, chiefs can build the estimation of the investment opportunities. Another inquiry of premium is whether in taking on dangerous speculations; do officials increment the influence of the firm? By expanding the influence of the firm, the official may build the danger of the firm and in this manner the estimation of the alternative possessions. An organization relationship An office relationship emerges at whatever point at least one people, called principals, enlist at least one others, called specialists, to play out some help and afterward delegate dynamic position to the operators. The essential organization connections in business are those :- (1) Between investors and administrators and 2) Between obligation holders and investors. These connections are not really agreeable; to be sure, organization hypothesis is worried about alleged office clashes, or irreconcilable circumstances among operators and principals. These connections are not really amicable; to be sure, organization hypothesis is worried about supposed office clashes, or irreconcilab le circumstances among specialists and principals. Extension increment potential office issues, on the off chance that you extended to extra areas you couldn't genuinely be at all areas simultaneously. Therefore, you would need to assign dynamic position to other people. Leasers can ensure themselves by: (1) Having the advance made sure about. (2) Placing prohibitive pledges paying off debtors understandings. (3) They charge a higher than ordinary loan fee to make up for hazard. Office cost A sort of inward cost that emerges from, or must be paid to a trough following up in the interest of investors. Office cost emerges due to center issues, for example, irreconcilable situations between investors and the executives. Investors wish for the board to flee that builds investors esteem, however the executives may wish to develop the organization in away that expand their own influence and riches that may not be to the greatest advantage of investors. Office costs are unavoidable inside an association at whatever point investors are not totally in control; the expense can for the most part be best spent on giving legitimate material motivators and good impetuses for operators to appropriately execute their obligations, accordingly adjusting the premiums of investors (proprietors) and specialists. The principals (the investors) need to discover methods of guaranteeing that their operators (the directors) demonstration to their greatest advantage. This implies bringing about costs, ‘agency costs’, to (a) screen managers’ conduct, and (b) make motivation plans and control for directors to seek after shareholders’ riches boost. Different techniques have been utilized to attempt to adjust the activities of senior administration to the interests of investors, that is, to accomplish ‘goal congruence’. Connecting compensations to investor riches enhancements: Owners can concede chiefs and other ranking directors share alternatives. These ermit the directors to buy shares at some date later on at a value, which is fixed in the present. On the off chance that the offer value rises altogether between the dates when the choice was allowed and the date when the offers can be purchased the administrator can make a fortune by purchasing at the pre-mas terminded cost and afterward selling in the commercial center. The administrators under such a plan have a reasonable enthusiasm for accomplishing an ascent in share cost and therefore coinciding occurs somewhat. An elective technique is to allocate offers to supervisors in the event that they accomplish certain exhibition focuses, for instance, development in income per offer or profit for shares. Sackings: The danger of being sacked with the going with embarrassment and budgetary misfortune may urge supervisors not to veer excessively far from the shareholders’ riches way. Anyway this technique is only here and there utilized in light of the fact that it is frequently hard to actualize because of troubles of putting forth a planned investor attempt. Selling shares danger and the dominate: Most of the huge investors (particularly institutional financial specialists) of cited organizations are not set up to place enormous assets into observing and controlling all the organizations of which they own a section. Regularly their first reaction, in the event that they see that administration isn't acting in what they view as their wellbeing, is to sell the offer as opposed to mediate. This will bring about a lower share value, making the raising of assets increasingly troublesome. In the event that this procedure proceeds with the firm may get defenseless against a merger offer by another gathering of chiefs, bringing about lost top administration posts. Dread of being taken over can build up a type of stopping board position to forestall investor riches contemplations being completely disregarded. Corporate administration guidelines: There is a significant scope of enactment and other administrative weights (e. g. the Companies Act) intended to urge chiefs to act in shareholders’ interests. Inside these guidelines for instance, the governing body isn't to be commanded by a solitary individual going about as both the director and CEO. Likewise autonomously disapproved non-official chiefs ought to have more capacity to speak to investor premiums; specifically, they should prevail in choices associated with directors’ compensation and examining of firm’s accounts. Data stream: The bookkeeping calling, the stock trade, the controlling offices and the contributing open are constantly directing a fight to urge or power firms to discharge increasingly exact, auspicious and nitty gritty data concerning their tasks. An improved nature of corporate records, yearly reports and the accessibility of different types of data streaming to speculators and examiners, for example, organization briefings and press declarations help to screen firms, and distinguish any riches devastating activities by wayward administrators early. End Diffuse responsibility for held organizations lessens the owners’ capacity to screen chiefs since they would need to shoulder the full observing expenses while increasing just a little peripheral advantage. Supervisors may along these lines demonstration to amplify their riches through close to home utilization of corporate resources, stock control and problematic choices at the proprietors cost. In this way organization hypothesis functional component is feeble, in light of the fact that it can't give viable ends respect to office issues. References: 1. Wikipedia, the free reference book. htm 2. www. referenceforbusiness. com 3. Money related word reference. The free word reference. com

How to Write a Four-Paragraph Essay

How to Write a Four-Paragraph EssayIt is not that easy to write a four paragraph essay, as this requires you to write a lot of relevant information to your reader. You will need to come up with all the necessary information that will help your reader in understanding the content of your paper. Here are some tips on how to write a four paragraph essay.Make sure that you state the most important things in your paper in the first paragraph. Make sure that you state the main points in your paper and also try to give a summary of what you have written. This is the most essential part of your paper.Then, you should go over the conclusion of your paper and highlight the most important point in your entire purpose. In doing so, you will be able to create an eye-catching and impressive conclusion. You should also make sure that you do not forget to include your author information at the end of your paper. Remember, if you want to find a way to write a four paragraph essay that is more appeali ng to the readers, you should make it short and concise.Next, after making the first paragraph, you should move to the second paragraph and highlight the same important point in this section. You should also make sure that you make a short summary of the same important points in the beginning of the paragraph. Try to make it memorable by keeping in mind the purpose of your paper.After the conclusion, you should highlight the same point in the last paragraph. This is one of the best ways to make your conclusion as eye-catching as possible. The conclusion of your paper will provide the reader with enough information to help them understand your purpose and point in your paper.After that, you can then move on to different paragraphs in order to have different levels of details. You should always emphasize the same points in different paragraphs, so that the reader will not get confused. Therefore, you should start with the first paragraph and move to the next one until you reach the en d of your paper.Always remember that no matter how long the paper is, the key of success will be found in the various paragraphs. Therefore, try to avoid repeating yourself in your essay and also try to make sure that you use the various tools available in order to do your work in the best possible way. For example, writing software can be used to create flash cards so that the student can easily recall important information they have learned.Even though the process of writing an essay can be difficult, it is well worth it because this is how you will be able to better understand the subject. Remember, if you want to learn how to write a four paragraph essay, make sure that you are aware of the different elements needed to write an effective essay. There are many writers who struggle with this topic but you should never give up.

Juvenil Crimes - Free Essay Example

Over the past years Juveniles have been fighting in court for being tried as adults. Many people agree or disagree on that decision, are they Juveniles, Children, or they adults? Writers like Adam Liptak, Marjie Lundstrom, Greg Krikorian, and Paul Thompson have maelstrom the ways of the mind of teenagers or consider their committed crimes to be adjured. The things that go through a teen’s brain are starting and unbearable to hear or imagine. Between the ages of 12 through 17, minors have been committing crimes that make their way down to death row. They look at juveniles on how unreliable and inconsistent they are on making bad decisions. But often minors bring unparticular brutally attracting impulsive claims on their behalf’s on their crimes. Though the mind of a teenager’s brain is pretty much dazed out, meaning how would you think they could handle prison. Well people say if they can handle committing crimes they should put up with what should be disserved. This brought a concern to society should Juveniles be charge as adults? In the article assertions from Liptak, Lundstrom, Krikorian, and Thompson, bring us evidence of how juveniles are being tried as adults. These journalists bring concerning information on how teen’s react to hatred crimes that they commit. Liptak and Lundstrom consideration against one’s opinion on how juvenile’s crimes should be thought are at most similar to one another’s thoughts. Liptak thinks that juveniles should be brought to thought, that they commit crimes to diminish their responsibilities to some of what of danger to themselves and others. Lundstrom says that they’re only kids until they mess up and commit crimes, then were more eager to call them adults. Krikorian believes that teens are â€Å"seriously impaired†, are less likely to recognizes the risks and don’t really think about the consequences. Thompson finds that mathematical the brain system grows little until puberty corresponding with abstract concepts before then. Krikorian and Thompson have the agreement that teens are at a stage were they really don’t think because they are still kids and that they don’t know better. In the article â€Å"Supreme Court to rule on Executing Young Killers† By Adam Liptak, Robert Acuna was convicted of killing two elderly neighbors referring to â€Å"Execution Style† then stealing a car. Mr. Acuna was the latest person to be convicted with a death row sentence before the age of 18. In â€Å"Kids Are Kids until They Commit Crimes† by Marjie Lundstrom writers about a 12 year-old savagely beated a 6 year-old girl to death, Lionel Tate said he was imitating his world wrestler icon. In April. Nathaniel Braizl was charged with first-degree murder at the age of 14, for shooting an English teacher that didn’t let him say goodbye to two girls on the last day of school. In â€Å"Many Kids Called Unfit for Adult trial†¦Ã¢â‚¬  by Greg Krikorian researched that teens are emotionally or intellectually unable to contribute to their own defense in court. In studies shown thousands of Juveniles went to an adult trail when they shouldn’t because of their inability to stand the courts proceeding. In â€Å"Startling finds on Teenage Brains† by Paul Thompson discovers that the patterns of brain growth in children and teenagers. The brain is like a puzzle that grows fast at the point of learning skills. Also, that the massive loss of brain tissue happens in teenage years at risk taking, controlling impulses, and self-control. The Supreme Court, adjurors on executing young juveniles as killers and to be convicted as adults. Young juveniles are incompetent on being well behaved as what Krikorian says â€Å"Seriously Impaired† or is that just an excuse? But knowing that you took a life is just unimaginable and horrifying. So if you did the crime now you’re going to pay the time. Even though your seriously impaired if you know that then why you take advance of that abuse and commit crimes. If you blame the teens you’re basically blaming the parents for unfit parenting their children. They don’t teach their kids form right or wrong and don’t control their kids. So minors are what so to be punished for what inconsiderable parenting. Many juveniles are sentenced as adults for the crimes they commit at a young age being irresponsible. Their for they’re the one’s who should pay for the price they commit if they went against the law so the law should be put to justices. Teens are impulsive when it comes to things that are serious at times which they can’t really control themselves either. Juvenile’s commit crimes today like Homicides, Murder, First-degree murder, Second-degree murder, Voluntary manslaughter, and Involuntary manslaughter. People who commit such horrible crimes should be taken seriously and let it be brought to justices. It doesn’t matter what characteristics makes a person an adult, a juvenile, or a child if you committed the crime at any age you should be held responsible for what you did so you should be tired no matter what. Juveniles are able to commit crimes but then, so they should be punished the same way as adults. Teens try to be like adult but they do it in an unfair manner to make them seem cool so when they â€Å"acted† like adults why not try them as adults give them what they want.

The Love Connection Of James Cameron s Titanic - 1374 Words

The Love Connection in James Cameron’s Titanic: I’m Flying Titanic is a 1997 American romance film that was directed, written and co-produced by James Cameron based on the notorious sinking of the RMS Titanic in the early morning of April 15, 1912 in the North Atlantic Ocean. The sinking occurred when the ship came in contact with an iceberg during the voyage from Southampton to New York City. Throughout the film, there are two lovers that become the protagonists of the film, a young man Jake (Leonardo DiCaprio) of low social status, without any agenda in life who won a ticket to the ship out of a lucky poker hand. On the other hand, there is a woman Rose (Kate Winslet) of a high social class who feels very contained. They are both on a ship named the RMS Titanic, heading to New York City. This is where almost the entire movie and the story is set. The overall plot of Titanic was to display the pride and joy everyone had in 1912 while witnessing the largest moving objec t cruise across the water at that time, but while the story progressed it quickly got triumphed with horror and sadness. During this time the RMS Titanic was such of a huge milestone in the society because something built with such enormous magnitude was going to be cruising across the water which wasn’t common at all. While adding another layer to the interesting story of the notorious sinking of the Titanic, James Cameron wanted to inviteShow MoreRelatedMarxism in Titanic3038 Words   |  13 PagesCritical   Evaluation   of   Marxism   in   Titanic   Ã¢â‚¬â€œ   Stephanie   Kiewel   Ã¢â‚¬â€œ   Critical   Appraisal   Film   5010   Ã¢â‚¬â€œ   Dec.   2013       The   film   Titanic   used   to   be   the   most   successful   film   of   all   times.   The   romantic    disaster   movie   was   released   in   1997.   It   deals   with   both   the   historical   catastrophe    where   1,517   passengers   lost Read MoreLove and Sacrifice in Literature2318 Words   |  10 PagesThe concepts of love and sacrifice are closely related and feature consistently throughout literature. To study the relationship between these ideas in more depth I have selected a range of texts over an extensive time period, these include Romeo and Juliet by Sir William Shakespeare, Titanic by James Cameron, Saint Joan by Bernard Shaw and Snow Falling on Cedars by David Guterson. The different eras that these texts explore will be instrumental in establishing the type of connection the two conceptsRead MoreFilm As A Social Icon3306 Words   |  14 Pagesthought of. The 90’s and the 2000’s were a time where many films began pushing limits to make audiences more aware. Juno (2007) is one of the films that is very telling about a specific time period, but again, pushes the limits on what audiences are used to watching. Juno deals with the common issues that we see in the world today, like an unexpected teenage pregnancy. In other eras previous to the 2000’s sex was a taboo subject matter that not many people talked about, in the 1950’s married couples

Hunger Is Huge Crisis By Developing Countries - 1603 Words

Every 10 seconds a child dies due to hunger. Although it seems like this couldn’t be right, that something should be wrong with this bit of information, this statistic is all true. Something as simple as food can cause 8,640 kids to die a day and 300 million children go hungry every day, most of them living in developing countries, and stuck in a life of poverty. Hunger is huge crisis, in developing countries, that has a large amount of negative impacts on the people living there and generations to come. Hunger and Causes Hunger can be defined in two ways, unease or pain from want of food, or the want or scarcity of food in a country. Hunger in developing countries refers to the second definition. Hunger can lead to malnutrition, eating the wrong amount of foods and/or the wrong kinds, and undernourishment, food intake does not include enough calories. Malnutrition can refer to both undernutrition, lacking in energy, protein and/or micronutrients, and overnutrition, obesity. Hidden hunger, micronutrient deficiency, is a form of undernutrition, that doesn’t have many visible effects, but many people suffer from it. People Hunger can be anywhere, but is mostly found in developing countries. â€Å"98 percent of the world’s hungry live in developing countries.† The majority of these hungry people live in rural areas. Most of the hungry are women and children. Families in developing countries live with food insecurity. â€Å"â€Å"food insecurity† — an ongoing uncertain ty of where the nextShow MoreRelatedSustainability And Solutions Of Food1691 Words   |  7 Pagesthe contemporary world is riddled with several developing, uncertainties with the food security. World population is growing faster, by researching world population by 2050 it will reach 9 billion people on this Earth. Food requirement is expected at over 70% of current levels. Sustainability is important for the food because, it is achieving the level against price rising prices of food, included climate change because climate change is also a huge problem for farmers. Sustainability is importantRead MoreEssay Genetically Modified Foods1678 Words   |  7 PagesIn the past, the use of GM seeds was a huge advantage to producers. They were able to produce a higher yield and they were able to receive more of a profit from their crops (McCullum et al., 2003). Consumers also saw all of their promises to be fulfilled as well. Supermarkets were supplying cheaper foods and the added nutrit ion in products was an added bonus, especially in developing countries. GE foods seemed to be the answer to much of the world’s hunger issues. Sustainability? However, theRead MorePoverty And Poverty1721 Words   |  7 Pagesspreading because it has many causes to it. Poverty is the faceless enemy that exists in today’s society and targets those who are incapable of fighting against it and those who cannot support themselves. It is a never-ending nightmare of living life in hunger, without shelter, being exposed to a series of illnesses, being jobless, fearing for the future, and living life one day after the other without knowing what to expect. For these reasons, the United Nations is trying its best to help those who areRead MoreMain Causes of Food Insecurity1680 Words   |  7 Pagesabundant, the nation feel adequately secured about food. However, there are still over 925 million people (20%) suffering the chronic hunger in the developing counties in 2010 (FAO, 2010). In the graph below, it show the trend of the number of undernourished people in the world, and in 2009 it reached a peak of over 1000 million. Even though the p opulation of hunger decreased in 2010, it is still a difficulty issue for around the world. [pic] In general, there are many causes of food insecurityRead MoreSolving World Hunger Essay1433 Words   |  6 Pageseducation, clothing and shelter, because of the inability to afford them. Population refers to the growing number of people who require resources, such as food, to live. And priorities, or quality of living, refer to us who live in a First World country and our standards of living compared to the standards of people living in the Third World. Poverty is affecting many people today. About 1.7 billion people live in absolute poverty[3]; before the industrial revolution, poverty had mostly been theRead MorePolitical Factors -- Cause of Hunger in Developing Countries and International Response2730 Words   |  11 PagesCause of Hunger in Developing Countries and International Response I. Introduction Hunger is one of the long-lasting international problems that have attracted continuous attention from both scholars and decision makers. Indeed, the history of humanity is â€Å"essentially a story of peoples’ attempts to feed themselves.† Unlike climate change, hunger is not a recent problem that people have not dealt with before. Valuable experience is learned from countries that have successfully overcome hunger, or atRead MoreThe Population And Over Consumption1388 Words   |  6 PagesN owdays, over-population and over-consumption become the global phenomenal in developing countries. According to United Nation Population Division’s World Population Prospect ‘ : The 2012 Revision via Pew Research Center ,the total world’s population shows a tremendeous statistic. It is around 7,124,543,962 people. A huge number of people that leads to over-consumption behaviour. Either over-population nor over-consumption gives the big impact in every sector such as, politic, business, socialRead MoreThe Effects Of World War II On The United Nations863 Words   |  4 Pagesrepresentatives of 50 countries when they met at the United Nations Conference on International Organization in San Francisco. The Charter had been approved by the United States, United Kingdom, the Soviet Union, France and China on 24 October 1945 to declare the official establishment of the United Nations (The United Nations). The second outcome of World War II is weakening the European powers and starting the Cold War between the United States and the Soviet Union. The European countries which were powerfulRead MoreThe Impact Of Genetically Modified Organisms On Farmers1684 Words   |  7 PagesUnited states government monitored closely with corporations to patent different types of GMOs. A corporation called Monsanto started to develop genetically engineered seeds so they can be resistant to certain pesticides and pests. Monsanto plays a huge role for genetically modified seeds for the farmers throughout the world. GMO is a controversial subject and there are many people who support the idea of GMOs and others that do not approve of using GMOs. Monsanto has engineered many crops suchRead MoreHunger, Poverty, And Poverty2119 Words   |  9 Pages Hunger and poverty are two concepts that seem to be deeply entwined. More often than not, these two terms tend to bring up images of starving young children in third-world developing countries. People seem to believe that hunger and poverty is a distant concept that does not affect their everyday life and decisions. Hunger and poverty, however, might not be as distant as some would want it. Although the United States is considered to be a developed first world country, hunger and poverty still exists

Integrate Marketing Communications Plan for Hotels - Free Samples

Question: Discuss about the Integrate Marketing Communications Plan for Hotels. Answer: Introduction Integrated marketing communications are an important aspect of the marketing strategy of any national or international business. It covers the entire process of communicating with stakeholders at large to fulfill the marketing objectives of the company (Belch, Belch, Kerr Powell, 2014). This assists the firms in enhancing brand awareness and setting the correct brand positioning of the business. This report throws light on the integrated marketing communication or IMC plan for Mermaid hotels and resorts. Mermaid Hotels Resorts (MHR) group comprises of high quality resorts with an upcoming property within the Indonesian archipelago in an island Lombok. The resort is located to the east of Bali and is equipped with the capacity of 220 rooms. The rooms are both island as well as ocean facing with luxurious infrastructural design and state of the art facilities. It is crucial to market the resort to the target customers in an innovative fashion in order to survive competition. This report has paid specific attention to analyzing the target market as well as a designing and defining detailed marketing strategies that are expected to fulfill the sales objectives of the resort. Situation Analysis The situation analysis utilises both internal and external environment information to understand and determine the current position for Mermaids Hotel and Resort and how we fit into the new market we are about to enter. It helps the organisation to determine what is to be done for a better positioning and what potential risks it should overcome, in order to achieve its goals. In such, the company's internal environment (strengths, weaknesses, and external environment), opportunities and threats, are identified. In other words, the SWOT analysis will be utilized. The external environment entails elements outside of the organisation that they could not control (Marketing Solutions, n.d.). Internal environment - Strengths are the positive and engaging aspect which draw the consumers attention and commitment. The weaknesses of an organisation is the disadvantage the company has to its competitors. Internal Strengths Weaknesses - Range of facilities and activities to choose from at the resort - Internationally established (Hawaii, Australia, Fiji, South-East Asia French Polynesia, New Caledonia, Vanuatu) - Loyalty club for frequent guests: point system that allows for guest to redeem for offers and even free accomodations) - Limousine pick ups from ferry terminals in Lombok - New entrant to the market (not well-known like some other competitors) - Amount of land space - Up against a large number of competitors on a small scale and less commercialized island - Rephrase: new environments call for different managing ways-gonna be some inefficiencies that need to be worked out. External environment - Opportunities are occurence of events in the market that allows for the organisation to better its products and/or services, thus allowing for enhancement in their performance and achieving their goals more accurately. On the other hand, threats are obstacles that undermines the company's ability to perform well and is out of their control. External Opportunities Threats - Expansion into Lombok, Indonesia (huge market for tourism) - Increase in brand image and reputation - Newly-established partnerships with local businesses in the region - Less commercialized (as compared to Bali: ability to expand influence) - Competitive market (number of well-established competitors already exist in the market) - Less commercialized (as compared to Bali: less tourist) - Adaptation risk: service expectations may differ across regions Target Market Target market of a business is the set of customers it wishes to service in order to generate sales. The resort stay as well as membership is premium priced and hence it becomes imperative that the target market involves people who can afford the luxury (Price, 2017). In order to define the target market for any business, it is first imperative to divide the market into appropriate segments. The various segments that could be effectively targeted by Mermaid resorts are as below: Demographic: Demographically, business people who travel frequently for work can be targeted by the resort. Owing to the excellent facilities of child care, families with children can be targeted. Psychographic or lifestyle: Premium pricing of the hotel, makes it advisable to target higher income groups of the country. Large level societal clubs can be reached out to conduct their events and meetings. International tourists as well could be targeted to plan their stay with Mermaid resorts. Geographic: The primary target would be the people in Singapore. Behavioral: This segment divides people on the basis of their knowledge about the product. Hence, a brand loyalty program could enable Mermaid resorts to target previous customers. The resort must focus on marketing to the higher income segments of the society especially tourist, families and couples. Corporates could be targeted to utilize the conference rooms. Tie ups with event management firms would garner more crowd for local events. Most couples who are newlywed and travelling for their honeymoons plan lavish vacations and hence they would be an ideal market for the resorts. A lot of high level business executives travel to Lombok and prefer to stay within the top class resorts. These corporate executives could be targeted for the loyalty programs of MHR. The facility of water slides as well as childrens clubs could be leveraged to target families with young children. The parents could conveniently relax or even bring their children along when they are travelling for work. The locals of the island could be offered a premium membership of the health and fitness club. This would serve two purposes, firstly it would increase the footfall at the resort and secondly the tourists could converse with the locals and enhance their knowledge about the island. Determination of the IMC Objectives In this session, the IMC objective to be accomplished in the first year will be clearly define. Sales objective and communication objective will be discussed in detail. Sales objectives What are you going to achieve in $ and cent value? With a budget of 2.1million dollars, be more specific on sales objective. If we sell so and so many rooms, how much do we get in return? 60% on social media advertisements, and we are expecting to attract 10,000 people = 35,000 bookings, so $1.26millions (1 260 000) advertisement minus the income from the bookings = return. Asset. Cash. Money. Income. As the report mention before the Lombok resort will be located on the west coast of the island at Senggigi Beach. It is also the largest hotel property around Senggigi Beach area. The resort will possess 220 rooms. And there will be 115 of the rooms are classified as Ocean View, and 105 rooms classified as Island View. The standard price for a one-bedroom Ocean View room is to be set at US$225 per couple per night. Meanwhile, the standard price for a one-bedroom Island View room is slightly cheaper at US$185 per night. On the other hand, there are 70 of the resort rooms will consist of two bedrooms and 150 resort rooms will consist of one bedroom. The standard price for the two-bedroom Ocean View rooms will be US$325 per night. The standard price for the two-bedroom Island View rooms will be US$285 per night. Besides that, for additional guest, the surcharge of $30 per night per person will be required. The sales objective of the first year of Lombok resort is to generate 35,000 book ing night in total. Therefore, the target revenue for the first year would be around US$8,925,000. For advertising, there will have 40 percent of our budgets goes to 1,260,000. Communication objective Whats our brand image and awareness? How many % do we want to receive? The name of a business can be key of brand image and brand awareness. The name of the hotel is Mermaid Hotel Resort (MHR) which makes people associate with the ocean because mermaid is from ocean. This name also easy distinguish with other hotel in the market. This hotel will also use advertising to attract people through both traditional and new media mainly focus on Singapore market. On the other hand, it is vital to getting staffs of the hotel moving in the same direction to achieve a common goal. In the end, developing brand recognition and brand awareness such as top of mind is also one of our communication objective. Creative Approach Choosing the right way to communicate messages is vital as to how well the organisation will be able to connect with its consumers. Whats more is that the message has to be distinctive, creative, and and able to leave a strong impression besides conveying its main objectives. Message consistency is also important in what the organisation promises and its actions towards consumers - consistency provides assurance and aids in the confirmations of what users might say about the product and company (Duncan, 2005). Message Strategy: Positioning Due to the competitive market in Indonesia, it is critical for Mermaids Hotel and Resort to establish a differentiated position in the consumers mind (Eckerson, 2016). In encoding of the message strategy, Mermaids Hotel and Resort (MHR) has to first understand the strategic triad - finding the connection between the consumer, product/service, and competition. Firstly, understanding the functional aspect of the facilities and MHR itself will answer an important question: why and when would consumer utilise? Secondly, assessing the saturation of the market in Lombok and knowing its competitors. Lastly, analyzing of the targeted audience and market segment to understand their needs and wants. Having knowledge of these three elements is crucial for MHR to successfully establish itself in a foreign market. Mermaids Hotel and Resort message strategy involves the use of positioning strategy where it establishes a differentiated position in its consumers minds versus its competitors. Thus, MHRs message strategy statement will utilise the positioning approach to achieve its IMC objectives. Building on its internationally inaugurated hospitality company foundation, top-notch services and amenities will be provided at higher than competitive prices. The message strategy statement will be paired with a slogan paradise awaits you across all marketing platforms along with the imagery execution technique to achieve consistency. Type of Appeal to be implemented: Emotional Appeal Mermaids Hotel and Resort will execute the emotional appeal, which will essentially focus on the social and psychological needs of prospective guests when conveying the company's messages. The approach and appeal used to attract the attention of consumers forms the underlying content of the message. As such, the execution technique - imagery - is the step in which the appeal becomes an advertisement (Weilbacher, 1984). In reference to the AIDA model, the execution technique will be put to work towards achieving the IMC objectives by attaining prospective guest awareness, interest, desire, and action. The combination of all there components creates a system of codependency, where customers require the one objective to be fulfilled before moving on to the next (Eagle, 2013). In this case, the imagery technique will be used by focusing on visual elements like pictures, illustrations and symbols. An emotional appeal in advertising also means more emphasis on persuading guests with imaginable and accurate illustrations about Mermaids Hotel and Resort. With that, the source has to be credible and information has to be trustworthy (McGraw, 2007). Lastly, using an imagery technique as an execution technique will allow us to give potential guests the final push and encouragement to undertake action - making a booking with MHR - and go on a well-deserved holiday. Another option would be integrating testimonial and endorsement. It allows customers to be able to relate to their favorite celebrity by visiting the same places frequented by celebrities.This will aid in pushing potential guests from being interested to executing the action. However, it must be highlighted in the IMC plan that imagery technique will take precedence over testimonials due to the small customer base and funding constraints of a newly introduced market. IMC Options In order to formulate a marketing plan, it is imperative to consider the effectiveness of various IMC options. These options include digital marketing, social media marketing, affiliate marketing, outdoor marketing and even celebrity endorsements. These are all channels through which any organization can market their products in order to reach out to a target market. Few of these channels are explained as below: Outdoor advertising Once a tourist enters Lombok it is essential that they become instantly aware about the existence of MHR in the area. This is why outdoor marketing in the form of billboards or hoardings across the island must create a buzz. It is important that the hoardings are creatively designed to garner attention of people. For this purpose, MHR must hire an efficient advertising agency. Every billboard has a rating known as Gross ratings point. This is based on traffic, visibility, location and size of the billboard (Fortenberry McGoldrick, 2015). MHR must ensure a higher rating as compared to its competitors as this will evidence a higher number of people crossing the billboard on a daily basis. Digital Marketing This is one of the most important forms of marketing especially in the highly globalized and digitized world that we live in. Digital marketing involves two critical processes which are search engine optimization and search engine marketing (Ryan, 2016). These assist people in easily searching about the resort and the marketing the resort through search engines like Google, Yahoo and Bing (Ledford, 2015). This is specifically crucial for the resort because most of the target customers are tourists. The first thing that tourists do is search their travel plan online. At this stage itself, if MHR can make an impression and mark their presence on the island, then the possibility of people booking the MHR resort increases drastically. Television Advertisements Television advertisements are the most traditional methods of promoting any product to a wide audience groups. The television advertisements must be creatively designed and effectively timed in order to ensure a large viewership. Mermaid resorts must target their family audience with these advertisements. Therefore it is important that the ads are designed in a manner which is suitable for that particular audience. These advertisements must be featured in leading channels of TV which are largely followed and have a strong viewership. Television advertisements may or may not include celebrity endorsements, depending upon the budget demands by various celebrities. Affiliate marketing Tied up with various travel agencies and online portals would assist is gaining traffic on the website. Affiliate market involves performance based marketing where the resorts will reward all the affiliates through which customers can reach out to the resort (Gregori, Daniele Altinay, 2014). This would encourage local travel agents as well as online hotel and flight portals to recommend MHR to their consumers. Social media marketing Social media marketing will involve effective marketing using online platforms such as Facebook, Instagram, Snapchat, Twitter or Pinterest (Tuten Solomon, 2017). This would be successful as the resort already has a strong brand name and a history of over 25 years in the business. MHR could share pictures of the hotel rooms on Pinterest and Instagram. On the other hand, customer attraction, engaging and communication could be conducted using Facebook tags and Twitter hash tags. Social listening forms a very important part of social media marketing. This involves the procedure of being aware about what is being spoken about the brand at all times (Lieberman, 2014). The marketers must make sure that twitter and Facebook mentions are taken seriously, grievances are immediately addressed and compliments are positively reverted Integrated marketing plan for one year For the next one year, the IMC objective for Mermaid hotels and resorts is to generate a total of at least 10,000 bookings in the first year of its business. The average length of stay must be 3.5 night. That makes it a total of 35,000 booking nights in the year. It is also important that the IMC campaign fulfills the objective of creating a positive brand image and enhances brand awareness of the resort. This calls for the need of an elaborate marketing plan. The strategy of the marketing process would be to ensure that the service marketing is offered as a premium service available exclusively to a niche class of society who can afford the luxurious lifestyle offered by the resorts. The brand positioning is absolutely clear throughout the promotional campaign and no discrepancy shall be observed on the same. Since the level of competition is high and most other players are competing on price, it is important that MHR retorts to a differentiated strategy and offers top class services at a higher price. This is known as premium positioning of a product (Armstrong, Kotler, Harker Brennan, 2015). It is crucial for any business to clarify how many people they wish to target through different IMC options mentioned above. The number of people that a particular channel can reach out to is the reach of that channel. The number of people that are expected to buy the product after coming across an advertisement of the product is known as exposure. It is important for any business to analyze their targeted reach and exposure while making a marketing plan. The exposure and reach of our select IMC channels are as given below: IMC Channel and amount of budget in USD $ Targeted audience Reach Exposure Social media $ Millennials, generation Z and young couples 70,000 people per Facebook post 80,000 people per Instagram post 10,000 people on review websites such as TripAdvisor and Yelp! 150 people from Facebook 200 people from Instagram 1000 people from review websites Digital marketing - Booking websites $ People who voluntarily search for holiday destinations E.g. Hotels.com, Booking.com etc. Over 20000 people would search for resorts in Lombok in a month Approximately 50% exposure. Highest exposure id through this channel. Over 7,000 people will make a booking. Travel agency $ 10,000 people using travel agency 1 300 bookings Others Advice from friends and families, some booking is attract by its own website ect. Action Plan The number of times that a particular brand wants its customers to see their advert is known as frequency. Establishing a target frequency enhances the chances of the consumers looking at the advert and hence the chances of them buying the product increases. This frequency must be well calculated. Too low a frequency would reduce brand awareness and give others a competitive advantage. Very high frequency of the ads would appear as some form of spamming and adversely impact the brand reputation and positioning of the resort. A very high frequency makes viewers lose interest in the advertisement and hence the brand. IMC Channel Frequency Social Media 8 Facebook posts a day. 20 Tweets a day (4 tweets between 8am to 3pm, 12 tweets between 3pm to 10pm and 6 tweets from 10pm to 4am) 4 instagram posts a day 2 posts on Pinterest a day Going live on Instagram and facebook once in every three days Television advertisements Ad must be shown 12 times a day on 8 leading channels of the country. Out of 12, 5 ads must be shown between 6pm to 10pm Tentative Budget In the span of one year it is important the brand awareness is created and the positioning of the resort is perfect in the minds of its consumers. Therefore it is crucial to have set targets for all the channels of the IMC plan. The response and the effective of each channel will result in a different target of consumers at different stages, which is why all the channels must be equally catered to and effectively utilized to reach out to a larger consumer base (Luxton, Reid Mavondo, 2015). IMC channel Target Approximate Budget allocated ($1000) Billboards 1. Total 472 billboards in the island (Total area of the island is 4725km square) 2. Change billboard design every 2 months. 700 Travel agency tie ups Tie up with the 10 leading travel agencies of Lombok as well as 5 leading agencies of Bali. 300 Facebook 20k followers and over 1095 posts (365*8). 2920 Instagram 10k followers and over (365*4) 1825 Twitter At least 50k followers and over 1825 (365*20) tweets. 7300 The targeted customer segment can be catered to using these integrated marketing channels. These channels are widely used. However, in order to sustain the efficiency of these channels and ensuring best turnout, it is imperative that the plan is being followed sincerely. The number of Facebook posts and twitter mentions should be maintained. If not, the resort will risk its customers losing interest or even face a reduction in the overall brand awareness of the resort. Outdoor advertising Once a tourist enters Lombok it is essential that they become instantly aware about the existence of MHR in the area. Which is why outdoor marketing in the form of billboards or hoardings across the island must create a buzz. It is important that the hoardings are creatively designed to garner attention of people. For this purpose, MHR must hire an efficient advertising agency. Every billboard has a rating known as Gross ratings point. This is based on traffic, visibility, location and size of the billboard (Fortenberry McGoldrick, 2015). MHR must ensure a higher rating as compared to its competitors as this will evidence a higher number of people crossing the billboard on a daily basis. Digital Marketing This is one of the most important forms of marketing especially in the highly globalized and digitized world that we live in. Digital marketing involves two critical processes which are search engine optimization and search engine marketing (Ryan, 2016). These assist people in easily searching about the resort and the marketing the resort through search engines like Google, Yahoo and Bing (Ledford, 2015). This is specifically crucial for the resort because most of the target customers are tourists. The first thing that tourists do it search their travel plan online. And at this stage itself if MHR can make an impression and mark their presence on the island then the possibility of people booking the MHR resort increases drastically. Affiliate marketing Tie ups with various travel agencies and online portals would assist is gaining traffic on the website. Affiliate market involves a performance based marketing where the resorts will reward all the affiliates through which customers can reach out to the resort (Gregori, Daniele Altinay, 2014). This would encourage local travel agents as well as online hotel and flight portals to recommend MHR to their consumers. Social media marketing Social media marketing will involve effective marketing using online platforms such as Facebook, Instagram, Snapchat, Twitter or Pinterest (Tuten Solomon, 2017). This would be successful as the resort already has a strong brand name and a history of over 25 years in the business. MHR could share pictures of the hotel rooms on Pinterest and Instagram. Whereas customer attraction, engaging and communication could be conducted using Facebook tags and Twitter hashtags. Social listening forms a very important part of social media marketing. This involves the procedure of being aware about what is being spoken about the brand at all times (Lieberman, 2014). The marketers must make sure that twitter and Facebook mentions are taken seriously, grievances are immediately addressed and compliments are positively reverted to. Tentative Budget In the span of one year it is important the brand awareness is created and the positioning of the resort is perfect in the minds of its consumers. Therefore it is crucial to have set targets for all the channels of the IMC plan. The response and the effective of each channel will result in a different target of consumers at different stages, which is why all the channels must be equally catered to and effectively utilized to reach out to a larger consumer base (Luxton, Reid Mavondo, 2015). IMC channel Target Approximate Budget allocated ($1000) Billboards 1. Total 472 billboards in the island (Total area of the island is 4725km square) 2. Change billboard design every 2 months. 700 Travel agency tie ups Tie up with the 10 leading travel agencies of Lombok as well as 5 leading agencies of Bali. 300 Facebook 20k followers and over 1095 posts (365*3). 350 Instagram 10k followers and over 400 posts 200 Twitter At least 50k followers and over 1825 (365*5) tweets. 450 Monitoring and Evaluation of Program Monitoring and Evaluation (ME) of program is important to develop before starting on any monitoring activities in order to clear a plan for u References Duncan, T. (2005). Principles of Advertising IMC. Chicago, IL: McGraw-Hill/Irwin. Chicago (Author-Date, 15th ed). Eagle, L., Dahl, S., Hill, S., Bird, S., Spotswood, F., Tapp, A. (2013). In Social Marketing. Harlow, United Kingdom: Pearson Education Limited. Eckerson. (2016). Message Strategy. Retrieved from: https://www.eckerson.com/articles/why-your-message-strategy-is-so-important Marketing Solutions. (n.d.). The situation: Situational analysis. Retrieved from https://vwmarketingsolutions.ca/wp-content/uploads/2015/12/Chapter-4-The-Situation-Situational-Analysis.pdf Weilbacher, W. (1984). Journal of Advertising. New York, NY: Macmillan Publishing Company. 14:4. Has to be on the same level as Recommended IMC. Use this as template IMC objectives, not marketing plan